Tuesday, April 23, 2013

Oracle buys Darwin back in 1999

The following is an extract from 1999 September/October edition of Oracle Magazine, about Oracle buying Thinking Machines. Their data mining software Darwin was integrated into the Oracle Database and renamed Oracle Data Miner.

Oracle Corporation’s recent acquisition of Thinking Machines’ data mining business extends Oracle’s data warehouse platform and business intelligence solution to include enterprise reporting, ad hoc query, advanced analysis and data mining software based on a common internet platform.

Oracle plans to incorporate the data mining software as an integral feature of Oracle Applications Customer Relationship Management site, which will facilitate the implementation of the e0business solutions developed by Oracle customers. In addition o the software technology, Oracle will receive rights to the domains think.com and thinkingmachines.com.

About Thinking Machines

Originally founded in 1983, Thinking Machines Corporation revolutionized high performance computing with its massively parallel supercomputing technology. The company has since evolved to focus exclusively on its Darwin data mining software for database marketing in the financial services and telecommunications industries. Darwin analyzes massive volumes of customer transaction, demographic and psychographic data, which can often amount to hundreds of millions of customer data records.

These advanced analyses help companies profile and target customers with greater accuracy, which allows companies to reduce customer attrition, assess customer profitability, cross sell to existing customers and detect fraud.

Darwin puts powerful data mining techniques in the hands of general business users and experienced analysts alike. Each to use wizards automate data mining while providing advanced users with full control over all options and parameters. The Darwin software combines advanced analytics - including neural networks, decisions trees and memory based reasoning, with impressive power and performance.

The solution’s one button model code generation, powerful scripting language and robust software development kit bring prediction capabilities to sales, call center, marking and the web.

Platforms and Languages

Darwin runs on Sun Microsystems and Hewlett-Packard servers and exports data mining models in C, C++ and Java for execution within Oracle Databases. A Microsoft Windows NT release is planned for later this year.”

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